Terroir is the idea that wines made in different places will taste like that place, taking on the characteristics of the geography and culture in which they were produced. The same could be said about music –it takes on the character of the place and time in which it was written. So can digital terroir exist? I like to think so, and there’s one powerhouse Latina who’s leading the trail as a digital content creator through her Shitty Wine Memes empire.

Amanda, the beauty and brains behind social media and the wine world’s favorite Instagram page, Shitty Wine Memes, truly brightens the day of an audience connected to wine through her witty, daily comedic content as well as her online shop! Inspired by the comedic artwork of a fresh banana affixed to a wall with duct tape, Amanda drew on the parallels between art and wine. Similar to how Italian artist Maurizio Cattelan poked fun at the art world, Shitty Wine Memes became a brand that took the “seriousness” out of wine and instead drew on the playful aspects of wine concepts with satirical life scenarios that were both hilarious and relatable. That’s what makes Shitty Wine Memes so great–people see themselves and the comedy adds levity to wine! Whether you’re a Botrytis-loving individual or someone who relishes in flaunting the best pins, Shitty Wine Memes is simultaneously bringing terroir to the internet and breaking away from the intimidation that is often associated with wine.

In episode 28, I had the chance to dive deeper into Amanda’s story and learn about this Latina CEO and the growth of her Shitty Wine Meme empire, where she draws her inspiration, the ultimate way to have fun with wine (did you know she pairs wine with Pokémon cards?!), and several collaborations she’s done with organizations who are building the type of world she wants to see in the future of wine. Pour yourself a big glass of wine and enjoy sipping from the Meme Queen’s cup!

Shitty Wine Memes merchandise is fashionable, fun and a great gift for that wine nerd in your life! To shop pins, magnets, and stickers, visit shittywinememes.com — $1 per pin sold in donated to The Roots Fund. Check out daily wine humor content by following her on Instagram @shittywinememes.

If you love the merch and are interested in carrying Shitty Wine Memes enamel pins and stickers at your location, send an email to info@shittywinememes.com

Episode 13: Lady & The Vine

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