Born and raised in St.Helena, CA and with 3 generations of family working in the agriculture industry of Napa Valley, Sam was destined to make wine! After rising through the ranks with Pine Ridge and taking a trip to Oregon in the early 2000’s, Sam migrated and planted his roots in Willamette Valley in the summer of 2016.

Through his hustle and dedication he’s been able to expand and establish Parra Wine Co while utilizing his networking skills to gain and sustain the buy-in of prominent growers throughout Oregon, who share the same passion for cultivating stellar single-vineyard wines. While Oregon is home to various Pinot Noir producers, Sam’s love lies in crafting beautiful Tempranillo’s, Syrah’s and very soon Albariño’s!

Honoring the sacrifices and dedication towards a craft pioneered by many before him, Sam recognizes the importance of giving back and spreading the wealth of knowledge. It is his commitment to leading and bringing others up with him that ultimately presented an opportunity for him to co-chair the non-profit organization, Ahivoy. Ahivoy, which translates to “there I go” is dedicated to mentoring and educating vineyard stewards looking to advance in the industry, in turn welcoming higher retention and a new wave of thinkers, changemakers, and doers!

Stay up to date with Sam and Ahivoy Oregon by joining his mailing list at www.parrawineco.com and following him on Instagram @parrawineco & @ahivoyoregon

Episode 4: “Making it Happen” – with Priyanka French

On this week’s episode of The Big Sip, we are joined by an incredible woman winemaker, Priyanka French, of Signorello Estate. Born and raised in Mumbai, Priyanka details her first encounter with wine, her immediate love for...

Episode 7: “Find the YES!”

Uprooting their life from the Big Apple after graduating from the CIA with a dual bachelor’s degree in Culinary Science and Applied Food Studies, Darwin Acosta’s journey to wine country is an inspiration for anyone out there...

Episode 11: “All That Glitters Isn’t Gold”

One of the most raw and unfiltered conversations yet featuring three phenomenal black business owners in the Napa Valley: James Moss of J.Moss wines Darryl Bell of 816 BBQ, Stateline Road Charles “Buster” Davis of Buster’s Southern...
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