Born and raised in St.Helena, CA and with 3 generations of family working in the agriculture industry of Napa Valley, Sam was destined to make wine! After rising through the ranks with Pine Ridge and taking a trip to Oregon in the early 2000’s, Sam migrated and planted his roots in Willamette Valley in the summer of 2016.
Through his hustle and dedication he’s been able to expand and establish Parra Wine Co while utilizing his networking skills to gain and sustain the buy-in of prominent growers throughout Oregon, who share the same passion for cultivating stellar single-vineyard wines. While Oregon is home to various Pinot Noir producers, Sam’s love lies in crafting beautiful Tempranillo’s, Syrah’s and very soon Albariño’s!
Honoring the sacrifices and dedication towards a craft pioneered by many before him, Sam recognizes the importance of giving back and spreading the wealth of knowledge. It is his commitment to leading and bringing others up with him that ultimately presented an opportunity for him to co-chair the non-profit organization, Ahivoy. Ahivoy, which translates to “there I go” is dedicated to mentoring and educating vineyard stewards looking to advance in the industry, in turn welcoming higher retention and a new wave of thinkers, changemakers, and doers!
Stay up to date with Sam and Ahivoy Oregon by joining his mailing list at www.parrawineco.com and following him on Instagram @parrawineco & @ahivoyoregon