Dis·rupt·or /disˈrəptər/ : “A company or form of technology that causes radical change in an existing industry or market by means of innovation.” That’s exactly what Christy Serrato, CEO & Founder of Pair Anything, is doing! As a woman of color entrepreneur, Christy’s PairAnything platform will be the catalyst for disrupting the gender and racial imbalance in the wine industry, as well as reimagines the wine experience to be more accessible. Knowing that women make up 80% of wine purchase decisions in the U.S., Christy hopes PairAnything will empower the industry to push to cater to the diverse female palate and pocketbook.

In addition to pioneering PairAnything (which has excelled due to her success in banking, financial technology, IT security, and Enterprise Software), Christy is also the Director of the non-profit organization Sacramento Entrepreneurship Academy, the longest-running entrepreneurial program in the Sacramento region. Not only does she educate and mentor aspiring entrepreneurs, she hopes to serve as a positive role model for underrepresented founders–after all, representation matters. Get access and answers to all of your wine-food pairing questions by visiting www.pairanything.com and keep sipping from Christy’s cup by following her on instagram @PairAnything and @serratochristy.

Episode 5: “Corporate Rock Still Sucks”

The Big Sip launches its 5th episode and the 1st of 2021 with a true change-maker in the industry, challenging those in the industry around him to question: what does it mean to be a “luxury wine...

Episode 3: “It’s Never Too Late”

Lydia Richards and Maria Calvert are the dynamic duo determined to lead companies and brands in the wine industry towards reaching and expressing true diversity in wine through their work as PR gurus for a renowned company...

Episode 10: “Broaden Your Horizons”

Growing up in Southern California, Jessica Koga would have never guessed she’d end up as a winemaker in Napa Valley. After graduating high school she headed to UC Davis with the intention of becoming a veterinarian, but...
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